Each year in mid-September, thousands of bikers descend on northwestern Wisconsin to take on a 40-mile point-to-point endurance feat. The Chequamegon (She-wa-me-gon) Mountain Bike Festival was born in the fall of 1983 as one of the nation’s greatest grassroots events and has earned its iconic rank in the sport today.
Visual Identity / Illustration / Signage / Web / Social / Collateral / Apparel
Motion: Casey Burres
We were asked to re-envision the brand in a way that felt authentic to the 36-year history, the festival atmosphere and the challenge of the ride. This meant creating a cohesive identity that could be translated for print, video, social, web, apparel, and environmental design.
