Life Time was looking to launch their newest yoga format, FIRE Yoga, a fusion of HIIT style moves and traditional yoga poses. To celebrate the launch, a one-night only event was planned with the goal of driving 13,000+ attendees to experience the new format. We named the event “Play with FIRE” and created a hype video that played on social and in club, along with email and landing page to generate excitement and awareness.

Visual Identity / Video Storyboard / Email / Social / Web
Sound Design: Adam Berglund
Capture/Edit: Casey Burres
Copy: Stephen Kent