Life Time wanted to redefine their supplement line, creating a cohesive system that lived up to their high product standards. We worked closely with the team to elevate the design in a way that reflects the premium, simple and pure philosophy seen in the selection and rigor of the formulas. The final design combines a minimal aesthetic and color system to allow the three categories of foundational, specialty and performance to be recognized.

Packaging / System Design / Creative Direction
Design: Noah Langworthy, Hannah Murzyn, Copy: Nancy Brenden