Target and General Mills teamed up in an exclusive partnership to recreate historic box designs for a limited time. It was wildly successful, spanning 3 years, with each year inspired by a different decade. From the “origin” series (1945!) to 1980s Atari-inspired design, each box was recreated to its original authenticity with unique activities and illustrations on back. Our work received kudos from The Dieline, along with retro cereal lovers around the world.

Design / Creative Direction / Illustration
Copy: Allie Rangel, Photography: Chris Kriens, Design: Greg Myers