OTM, “One Track Mind,” a nonprofit for mountain bikers whose passion for riding fuels their commitment to maintaining and building singletrack trails. The essence of this mission is reflected in the visual identity with a single track running through the letterforms, while the graphic mark combines a location marker with mountains. These elements, along with an energetic color palette, form the basis of elements seen in web, collateral and kit designs.

Visual Identity / Web / Apparel Design / Collateral
Copy: Lindsey Palmquist