As the industry leader in cutting-edge group fitness programing, it was time for Life Time to enter the ring of cardio boxing with a class inspired by the boxing techniques done outside the ring. The result — a name, identity and campaign strategy that brought the competitive nature and mentality to train like a champion.

Creative Direction / Design / Visual Identity / Art Direction / Social / Digital Signage
Photo: Kelly Loverud, Video: Casey Burres, Copy: Shannon Ryan, Design: Noah Langworthy